Sheryl Ball is a Professor of Economics at Virginia Tech with appointments in Neuroscience and psychology. Her research uses theories and methods from Behavioral Economics, Experimental Economics, and Neuroeconomics. Her work explores individual decision-making and strategic behavior, for example, some of her current work asks how attention and physiological arousal are related to risk preferences. Dr. Ball received her bachelor’s degree with honors in mathematical methods in social sciences, and her masters and doctoral degrees in managerial economics and decision sciences from Northwestern University. She has served as Associate Dean at the Virginia Tech College of Science.