Willa Friedman is an Associate Professor of Economics at the University of Houston. She completed a PhD in Economics at UC Berkeley and a Bachelors in Social Studies at Harvard. She was previously a Fellow at the Office of Evaluation Sciences and a Postdoctoral Research Fellow at the Center for Global Development. Before her PhD, she worked with International Child Support/Innovations for Poverty Action in Busia, Kenya. She uses field and natural experiments to understand how people make decisions about their own, their family's, and others' well-being, and how these decisions shape the ultimate impact of policies considered. This has included designing, managing, and analyzing the effects of large RCTs and natural experiments in Ghana, Mali, Kenya, South Africa, Burkina Faso, Tanzania, Pakistan, Indonesia, and Rwanda.