Priyanka is a dynamic professional with over a decade of experience in the Direct-to-Consumer (DTC) and Consumer Packaged Goods (CPG) industries. She thrives on turning data into actionable insights that drive business success. With a rich background in healthcare companies like GSK and J&J, her expertise spans across online content creation, e-commerce,customer and market insights, and orchestrating impactful media campaigns.

Her most recent role as a consultant at Accenture allowed her to dive deep into market research and digital transformation, particularly within the CPG and healthcare sectors. Priyanka's journey in e-commerce began at Maidenform, a leading lingerie manufacturer, where she focused on improving web conversions, email marketing, and growth for both the US and UK markets. She later ventured into entrepreneurship, successfully launching the first e-commerce platform for a mid-size home décor company. At American Standard, Priyanka played a crucial role in executing marketing and media campaigns targeting online retailers.

Academically, Priyanka holds an undergraduate degree in liberal arts and a master's degree in Media Studies from The New School University in New York City. When she's not immersed in her professional pursuits, Priyanka enjoys traveling, hiking, and being an annoying parent to her college twins.